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Learning from the Best: Building on Popular Content to Increase Search Traffic
Keyword research should be plugged directly into your content development process. By carrying out keyword research, you’ll be able to identify new opportunities to target keywords relevant to your...
View ArticleKeyword Match Types: Explained
When Google asks you to assign keyword match types to your PPC (pay per click) campaign, do you often just leave it on the default and move on? You could be doing more damage to your campaigns than you...
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How to find low competition, high ROI keywords
We all know the crucial importance of choosing the right keywords for our SEO and PPC campaigns. Targeted keywords mean targeted traffic, and that can clearly play a key role in the success of your...
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What are the most important search engine ranking features today?
Did you know that Google has around 200 ranking features in their algorithm?! Luckily for you, we’ve picked out ten of the most current and important search engine ranking features. Five dos, and five...
View ArticleGuest Posting: Should I still do it?
At the beginning of this year, the head of Google’s webspam team, Matt Cutts, wrote a blog titled, ‘The decay and fall of guest blogging for SEO‘. After reading this, many people (naturally) have...
View ArticleHow to Find and Convince Influencers to Share Your Content
Did you know that companies with blogs get 97% more inbound links then non-blogging websites? The importance of content marketing is clear to see. It drives more traffic, increases brand awareness,...
View ArticleThe Beginners Guide to Link Building
What are Links and Why Are They Important? A link is simply a piece of text or an image which, when clicked, takes you to another website – they’re the ‘streets’ which lead between various pages on the...
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The 3 steps to creating powerful, engaging blog content
Blogs are a great way to draw attention to your site and capture the interest of potential customers, users, or clients. But, although we’ll never be able to determine the true overwhelming size of the...
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How to find content topics that work well as keywords…
Content marketing is a continuous effort. Studies have proven that once you write between 21-54 blog posts, blog traffic generation increases by up to 30%. But, sometimes, when you’re on your 54th...
View Article5 Myths about Keyword Marketing
Whenever a search engine makes a change to its ranking rules, it often has a ripple effect on how people should be using keywords. The problem is, if you miss these changes then you could be one of the...
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